United Food Industries Boosts Performance Reporting with Spider Impact

Two United Food Industries coconut cream biscuits.

1986

Founded

1,800+

Employees

Branches

About Crystal Consulting Group

Crystal Consulting Group delivers comprehensive services across the United Arab Emirates, the Kingdom of Saudi Arabia, Qatar, Oman and Pakistan to make customers successful in implementing their strategies using Spider Impact.

Telephone

+971-50-5261369, +966-54-1651531

website

crystalconsultinggroup.com

With a vision of “household recognition for quality, value, and convenience, in food products across the Arab world and beyond,” United Food Industries Corporation Limited is a confectionary manufacturing business with an ever-growing number of customers and consumers of its products.

Since its manufacturing and distribution inception in 1986, the company’s DeemaH brand has earned an image of being one of the largest producers and distributors of quality snack products in the Kingdom of Saudi Arabia. Due to its absolute focus on quality, DeemaH products are consistently rated as number one amongst local Saudi brands. Excellent quality for price being DeemaH products’ strong point, its products are already being exported and distributed to over 70 countries around the world.

Learn how United Food Industries uses balanced scorecard software from Spider Strategies to boost performance reporting.

Challenge

Mr. Khurram Rasheed, Performance Management Manager, United Food Industries, arrived at DeemaH with a mission: explore, vet, and launch a performance management system that works with the balanced scorecard performance methodology. At the time of Mr. Rasheed’s arrival, DeemaH had spent nearly a year preparing KPIs with an outside consultant. However, the KPIs were being managed with Microsoft Excel.

Despite the ability to create some visualizations with Excel, Mr. Rasheed still needed to find a solution to provide scoring and linkage to balanced scorecard metrics. Plus, the solution needed to be simple enough for non-technical users to adopt and understand. Browsing for balanced scorecard automation systems, Mr. Rasheed found Spider Impact. He immediately requested a free trial of the software.

Family enjoying some of United Food Industries' snacks and beverages.

One of United Food Industries' famous snacks, a Treato

Solution

Once a trial was requested, Mr. Rasheed was introduced to Mr. Sarwat Ali Khan, Partner & Manager of Business Processes at Crystal Consulting Group LLC—a Spider Strategies partner based in Dubai, UAE.

During their first meeting, Crystal Consulting provided a full demonstration of Spider Impact. Right away, Mr. Rasheed knew that Spider Impact was the right solution for DeemaH—it was everything he needed in a performance management system, and more. “The moment I saw Spider Impact, I knew that was it,” said Mr. Rasheed.

KPI speedometers showing example key performance indicators.

Compared to the other solution that Mr. Rasheed vetted, Spider Impact was remarkably easy to use. “Spider Impact is very easy to use and has such powerful presentation tools built in—I didn’t realize it could be that easy to visualize data.” Since DeemaH had already completed its KPIs, Spider Impact was even easier to implement. “Crystal Consulting also provided training sessions for us, which allowed for a fast and seamless implementation,” said Mr. Rasheed. “They were very supportive during our implementation phase, and even after that.”

Since the implementation, Mr. Rasheed notes that his management is very happy that DeemaH’s selected Spider Impact for its Performance Management System (PMS). In addition, DeemaH’s mid-year review was completed using Spider Impact. “The data visualizations provided through Spider Impact have made all departments pay attention to targets, data, and results,” says Mr. Rasheed, “We’ve seen some KPIs go from red to green in the past couple of months, too. That is a morale booster.”

Benefits

For Mr. Rasheed personally, Spider Impact’s customizable data visualizations have made life much easier. He is able to produce highly visual performance briefings that are easy for any individual within the organization to understand.

For DeemaH as a whole, there have been other benefits. After just five months of use, Spider Impact enabled DeemaH to shift its focus, gradually, to the root causes of why targets are not achieved (root cause analysis) and—more importantly—the action plan for the next month in regard to red trending KPIs.

We’ve seen some KPIs go from red to green in the past couple of months, too. That is a morale booster.

Khurram Rasheed Performance Management Manager, United Food Industries

In addition, organized data presentation makes information easier to understand, as well as more meaningful, when analyzing the performance of current month and year-to-date trends of every KPI in every department. “People have started to request the reports before the meeting, which is very important as employees start taking ownership of their KPIs and performance,” says Mr. Rasheed. Plus, for the first time in DeemaH’s history, monthly KPI review meetings are held with each department and the Top management is present in each meeting.

According to Mr. Rasheed, “The Monthly KPI review meetings are becoming more productive for achieving targets, which will help us to shift our focus from lagging KPIs to leading KPIs in the future.”

Share this story

Demo then Free Trial

Schedule a personalized tour of Spider Impact, then start your free 30-day trial with your data.

Book a Demo Try for Free